Privacy policy

Last Updated: 25 November 2025

Brynely operates this website and provides all associated services, content, features, tools, products, and information (hereinafter referred to as the “Services”). This Privacy Policy explains how we collect, use, protect, and disclose your personal information when you use our Services, make a purchase, or interact with us in any way.

By accessing our Services, you acknowledge that you have read this Privacy Policy and agree to the practices described below. In the event of any conflict between our Terms & Conditions and this Privacy Policy, the latter shall prevail with respect to the processing of your personal information.

1. Personal Information We Collect

“Personal information” refers to any data that can identify you directly or indirectly. This includes, but is not limited to :

- Contact details : name, address, email, phone number

- Financial information : payment details, transaction confirmations

- Account information : login details, preferences, settings

- Order information : items viewed, added to cart, purchased, or returned

- Communications : messages sent to customer support

- Technical information : IP address, browser type, device used

- Usage data : pages viewed, visit duration, interactions

2. Sources of Information

We collect your data:

- Directly from you (orders, account creation, customer support)

- Automatically through cookies and similar technologies while you browse

- From our technical providers (security, payment processing, hosting)

- From marketing partners, where legally permitted

3. How We Use Your Information

Your information may be used to :

- Provide and improve our Services : (process orders, shipping, returns, personalise your experience)

- Communicate with you : (customer support, order updates)

- Marketing and advertising : (sending offers, recommendations, promotional communication if you have consented)

- Security and fraud prevention : (protect your account, detect suspicious activity)

- Legal obligations : (compliance with laws, responding to official requests, managing disputes)

4. Sharing Your Information

We only share your personal data when necessary and legitimate :

- With service providers (payment providers, carriers, security, hosting)

- With marketing partners, only where permitted by local law

- If instructed by you (e.g., social media widgets)

- With our affiliates as part of site operations

- In connection with legal processes, disputes, or to protect our rights

- During a business transaction (merger, restructuring, etc.)

5. Data Security & Retention

We implement strict security measures, although no system is entirely infallible.
Data retention depends on :

- Legal obligations

- The need to process your orders

- Account management

- Dispute resolution

6. Your Rights

Depending on your country of residence, you may request :

- Access to your data

- Correction of your data

- Deletion of your data

- Data portability

- Restriction or objection to processing

- Withdrawal of consent (e.g., marketing purposes)

We may verify your identity before processing your request.

7. Children’s Data

Our Services are not intended for minors.
We do not knowingly collect information from individuals under the legal age of majority.

8. International Transfers

Your information may be stored or processed in other countries.
When data is transferred outside the UK or the EEA, we use recognised safeguards (including Standard Contractual Clauses).